Eightball.
Introduction
Client
Eightball.
Timeline
6 months
Year
2024
How Eightball revolutionized their entertainment experience by launching a vibrant, interactive website combined with AI-driven content personalization that increased user engagement by 55% and accelerated subscription renewals while strengthening brand loyalty.
In 2024, Eightball, a fast-growing online entertainment company, collaborated with Fortex to design and develop a fresh digital platform that combined engaging visuals with AI-powered recommendation engines. The objective was to improve user retention, diversify content discovery, and increase subscription renewals.
Introduction
Client
Eightball.
Timeline
6 months
Year
2024
How Eightball revolutionized their entertainment experience by launching a vibrant, interactive website combined with AI-driven content personalization that increased user engagement by 55% and accelerated subscription renewals while strengthening brand loyalty.
In 2024, Eightball, a fast-growing online entertainment company, collaborated with Fortex to design and develop a fresh digital platform that combined engaging visuals with AI-powered recommendation engines. The objective was to improve user retention, diversify content discovery, and increase subscription renewals.
Challenges
Eightball’s legacy website was static and failed to engage users or offer personalized experiences, resulting in low session durations and below-average subscription renewal rates compared to industry benchmarks.
The marketing and product teams struggled with outdated content management workflows and lacked data-driven personalization tools, which caused churn rates to rise and limited revenue growth potential in a competitive market.
Challenges
Eightball’s legacy website was static and failed to engage users or offer personalized experiences, resulting in low session durations and below-average subscription renewal rates compared to industry benchmarks.
The marketing and product teams struggled with outdated content management workflows and lacked data-driven personalization tools, which caused churn rates to rise and limited revenue growth potential in a competitive market.
Results
Fortex delivered a visually captivating, AI-integrated platform that increased user engagement by 55%, improved subscription renewals by 30%, and generated $1.6 million in incremental revenue through enhanced user experiences.
The new platform’s intuitive navigation and dynamic recommendations kept users exploring longer, while streamlined content management cut update cycles by 40%. These gains empowered Eightball to deepen customer relationships and drive sustainable growth.
Results
Fortex delivered a visually captivating, AI-integrated platform that increased user engagement by 55%, improved subscription renewals by 30%, and generated $1.6 million in incremental revenue through enhanced user experiences.
The new platform’s intuitive navigation and dynamic recommendations kept users exploring longer, while streamlined content management cut update cycles by 40%. These gains empowered Eightball to deepen customer relationships and drive sustainable growth.
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Old Fort, Saket District Centre
New Delhi 110017
Get in touch.
Reach out to discover how Magniment can bring your story to screen and help your brand stand out with videos that deliver.
Office
2nd floor, Innov8
Old Fort, Saket District Centre
New Delhi 110017
Get in touch.
Reach out to discover how Magniment can bring your story to screen and help your brand stand out with videos that deliver.
Office
2nd floor, Innov8
Old Fort, Saket District Centre
New Delhi 110017